Fragmented digital ownership
Web, campaigns, data and suppliers move in different directions and nobody owns the whole outcome.
Senior commercial partner for digital sales and fundraising
Senior commercial consulting for small teams with ambitious digital goals.
I help owner-led businesses, e-commerce operations and foundations build measurable systems for digital sales and fundraising – from commercial decisions and technology to campaign delivery, AI workflows and follow-up.
30+ years in commerce and sales · Operational e-commerce since 2011 · Assignments in Sweden, Germany and Switzerland
When a senior partner is needed
A business-critical digital problem is rarely solved by another isolated tool.
I step in when accountability is fragmented, measurement is weak or digital development is stuck between strategy, suppliers and day-to-day operations.
Weak measurement and conversion
Decisions are based on activity rather than margin, donations, sales and actual impact.
A need for senior capacity
The organisation needs commercial ownership and delivery power, but not another full-time executive.
Experience behind the assignment
30+ yearscommerce, sales and commercial accountability
Since 2011operational e-commerce in Sweden and Germany
SE · DE · CHoperations and assignments across three markets
Personally ledAnders leads every assignmentServices
Few assignments. Clear accountability. Measurable objectives.
I work on defined senior assignments and ongoing responsibilities for organisations ready to invest in meaningful change – not small ad hoc tasks.
Commercial and digital review
A concentrated decision document for owners and management: current state, economics, customer journey, measurement, technology and a prioritised 90-day plan.
Management viewPriorities90-day plan
SEK 24,500–32,500
Digital sales and e-commerce
Build and launch projects connecting the offer, customer journey, range, content, SEO, CRM, campaigns and follow-up.
ConversionE-commerceDelivery
typically SEK 75,000–150,000
Digital fundraising
For foundations and organisations that need a credible donation journey, campaign structure, measurement and an operational way of working.
Donation journeyCampaignsMeasurement
typically SEK 75,000–150,000
AI workflows and automation
AI is used where it shortens lead time, reduces repetitive work or improves quality – always tied to approved data, human control and a business objective.
WorkflowQualityBusiness value
within defined projects
Fractional commercial and digital leadership
Senior direction and delivery for a small team that needs an accountable partner without recruiting a full-time executive. Normally a minimum of three months.
LeadershipPrioritiesOngoing ownership
SEK 35,000–55,000/month
Senior advisory day: SEK 12,500–16,000. All prices exclude VAT. External media, systems and specialist work are quoted separately.
View scope, deliverables and investmentReferences
Ongoing accountability in e-commerce and international fundraising.
Two assignments where strategy, technology and daily operations need to be held together by a senior commercial partner.
Current assignment
Iduna Stiftung
Ongoing pilot responsibility for a measurable donation journey and digital fundraising in Switzerland – from technology and multilingual content to campaign delivery, optimisation and reporting.
Read the case study
Current assignment
Jackan.com
Commercial and digital assignment for the current operator, MMP Scandinavia AB: marketing, web and controlled AI workflows for product publishing.
Read the case study
About Anders Hedin
Commercial operator first. Technology when it improves the business.
I have spent more than 30 years working with sales, commerce, product ranges, campaigns, customer relationships and business development – and have worked operationally with e-commerce since 2011.
My experience covers physical retail and digital sales in Sweden and Germany, together with an ongoing fundraising assignment in Switzerland. I lead every assignment personally and involve selected specialists when needed.
30+years in sales and commerce
Since 2011operational e-commerce
SE · DE · CHmarkets and assignments
Insights
Experience from commerce, e-commerce, fundraising and AI workflows
Perspectives for owners and management teams who need better commercial and digital decisions – grounded in operational experience and verifiable sources.
View all articlesWhat operational e-commerce teaches about margin, cash flow and growth
Why revenue, traffic and automation must be judged against margin, working capital and cash flow.
Read the article
How a small foundation builds a working digital donation journey
A practical framework for trust, payment, consent, campaign measurement and continuous improvement.
Read the article
When should an owner bring in a senior digital partner?
Six signals that the business needs end-to-end ownership and prioritisation – not another isolated specialist.
Read the articleFrom data to business value
A controlled AI workflow – not a black box.
We connect the right information to a clear objective, let AI handle repeatable work and keep people in control of the result.
GOAL
Define the outcome
Start with what should improve: time, quality, visibility or sales.
DATA + AI
Build the workflow
Approved sources and clear rules give AI the right context for the task.
IMPACT
Review and improve
People verify the output and the business measures the actual value.
Questions & answers
Common questions about working together
Which organisations are the best fit?
Typically owner-led e-commerce, retail and brand companies or small and medium-sized foundations. There should be a real operating business, a small internal team, a business-critical digital problem and the mandate to implement change.
How large does an assignment need to be?
Defined senior assignments normally start around SEK 25,000. Larger implementation projects often range from SEK 75,000 to 150,000. Ongoing commercial and digital leadership starts from SEK 35,000 per month.
Does Anders work on the assignment himself?
Yes. Anders leads every assignment personally and owns the analysis, priorities and commercial direction. Selected specialists are involved when technology, design or another specialist capability is required.
Is AI the main service?
No. AI is a method used when it can shorten lead time, improve quality or free capacity. The assignment is governed by sales, fundraising, margin, customer experience and other real commercial objectives.
A strategic first conversation
Do you have a business-critical digital problem that needs a clear owner?
Describe the organisation, the problem, your level of ambition and desired start. I will respond to assess whether we are a good fit for an assignment.
See if we are a fit