The assignment
Commercial ownership close to day-to-day operations
The assignment brings marketing, web and practical e-commerce development together under one responsibility. Campaigns, content, product presentation and technical improvements can therefore be prioritised against the same commercial objectives.
The work is closely connected to daily operations. It includes both strategic decisions and hands-on delivery, from customer communication and the web experience to workflows for new products.
Areas of responsibility
Marketing and technology in one connected workflow
Marketing
Planning and delivering campaigns, content and customer communication with a clear commercial focus.
Web and e-commerce
Ongoing responsibility for website content, structure, product presentation and the digital customer journey.
AI-assisted product production
Developing workflows that use generative AI to prepare product information, copy and SEO material.
Practical automation
Automating repetitive steps when publishing new products, with clear rules and human control where needed.
Commercial value first
AI should reduce repetitive work – not remove accountability
The AI automation is designed to make product publishing faster and more consistent while preserving human judgement. Product facts, tone and customer value still need to be checked before material is used.
The aim is a scalable way of working that frees more time for the product range, customer experience and sales while recurring production steps gain better structure and support from generative AI.
The assignment is ongoing. This case study describes A-Hedin Konsulter’s current responsibilities and way of working; no performance figures have been published.