Services and engagement models

Senior commercial capacity – without another full-time hire.

I help owner-led businesses, e-commerce operations and foundations when digital sales or fundraising requires clearer accountability, better measurement and joined-up delivery.

When the partnership tends to create the most value

You have a real operating organisation, a small internal team and a business-critical digital problem. You need someone who can prioritise across web, marketing, data, technology and suppliers – with the mandate and budget to implement change.

Commercial and digital review

The problem: Digital initiatives are underway, but management lacks a joined-up basis for deciding what to prioritise, pause or rebuild.
Best suited when: Owners and management teams that need a senior external perspective before a larger investment or change.
Approach and delivery: Interviews and a review of the business, customer journey, economics, data, technology and ways of working. The delivery is a clear current-state view, priorities, risks and a 90-day action plan.
Typical investment: SEK 24,500–32,500 excluding VAT

Digital sales and e-commerce

The problem: Traffic, range, content, campaigns and technology are disconnected from margin, conversion and cash flow.
Best suited when: Owner-led e-commerce, retail and brand businesses with established operations and a defined growth or profitability question.
Approach and delivery: A defined build and launch project covering the offer, customer journey, range, product presentation, SEO, CRM, campaigns, supplier structure and measurement as required.
Typical investment: Typically SEK 75,000–150,000 excluding VAT

Digital fundraising

The problem: The foundation has an important purpose, but trust, donation journey, payment, campaign delivery and measurement do not yet form a working system.
Best suited when: Small and medium-sized foundations and organisations that want professional digital fundraising without a large internal marketing function.
Approach and delivery: Strategy, donation journey, messaging, multilingual content, consent, payment flow, campaigns, conversion measurement, optimisation and reporting are brought into one operating model.
Typical investment: Typically SEK 75,000–150,000 excluding VAT

AI workflows and automation

The problem: The team spends time on repetitive work or uses AI without approved sources, stop rules, quality assurance and a measurable objective.
Best suited when: Organisations with a recurring information-based workflow where shorter lead times or more consistent quality have real commercial value.
Approach and delivery: I map the current process, define sources and control points, build a focused workflow and measure time, errors and value. People remain accountable for facts and publishing.
Typical investment: Usually part of a defined implementation project

Fractional commercial and digital leadership

The problem: The organisation needs senior direction and delivery across several digital areas but does not need or cannot justify a full-time executive.
Best suited when: Small teams where owners or management want an experienced partner to prioritise, coordinate specialists and follow results.
Approach and delivery: Ongoing responsibility for objectives, plans, suppliers, meeting structure, decisions, delivery and reporting. Anders leads the assignment personally and involves selected specialists when needed.
Typical investment: SEK 35,000–55,000/month excluding VAT, normally at least three months

Senior advisory day

SEK 12,500–16,000 excluding VAT

For a well-defined strategic question, an advisory day can be used as a decision meeting, workshop or review with clear recommendations and documented next steps.

Next step

Describe the organisation, the problem, your level of ambition and desired start in the contact form.

See if we are a fit

A strategic first conversation

Do you have a business-critical digital problem that needs a clear owner?

Describe the organisation, the problem, your level of ambition and desired start. I will respond to assess whether we are a good fit for an assignment.

See if we are a fit