The assignment
More than social media – a measurable path from first contact to donation
Iduna Stiftung supports children and young people in vulnerable situations through initiatives that include education, health and safety. The assignment is to communicate this work clearly and credibly to potential new donors while building the digital infrastructure required for professional fundraising.
Anders H Konsulter coordinates strategy, Webnode, the RaiseNow/TWINT donation solution, content, measurement and campaign delivery. The first active phase focuses on Switzerland and is designed so the structure and learning can later support broader international development.
Areas of responsibility
From the donation journey to campaign optimisation
Website and donation flow
Improving the donation journey in Webnode with a clear RaiseNow/TWINT flow for donation amounts, donor information and confirmation pages.
Measurement and consent
A structure for Google Tag Manager, GA4, Meta Pixel, basic conversion measurement and appropriate consent handling before campaigns begin.
Meta and campaigns
Setting up Facebook, Instagram, Meta Business and the advertising account, together with campaign strategy, audiences, copy and creative variants in German and English.
Management and reporting
Launch, technical testing, continuous monitoring, budget and advertising tests, optimisation, monthly reporting and a final pilot evaluation.
Trust at the centre
Trust, dignity and clear ownership
Fundraising for projects involving children requires particular care. Messages, images and stories must be accurate, respectful and transparent. Content is therefore developed through clear approval rounds and human quality assurance.
The accounts, data and digital assets created in the assignment are to be owned by Iduna Stiftung. This gives the foundation control of its donor relationships and creates a sustainable basis for further development after the pilot phase.
Evidence
What can be followed up without overstated claims
- Baseline
- Documented during the pilot setup and measurement phase.
- Results
- Published only after the outcome has been fully measured and approved by the client.
- Decision-maker quote
- Can be added after the pilot evaluation without rebuilding the case structure.
- Next decision
- Continuation and any expansion will be judged against measurement data and the pilot's combined learning.
The assignment is ongoing. This case study describes Anders H Konsulter’s current responsibilities and way of working; no performance figures have been published.